Have you ever clinged to a fragrance and bookmarked it as a permanent memory of your life?
Yes, that mild aroma that brings out the best of your moods and stays with you for days.
We are behind the stage of such enthralling fragrances that are closer to nature.
We know that an aromatic morning enlightens your day and makes you feel refreshed. The synthetic perfume may make you feel all scented but it does not give the feeling that a naturally extracted one does.
Our venture is all about with aromatic experiences. We are the fourth generation of our family involved in this sector, following the same rituals and processes to extract perfume that our fore-fathers used to.
You might be surprised to know that using industrial equipment does not have that beautiful lingering aroma that the hand made one does. In natural fragrances, each bottle contains the perfume from different natural sources, makes it unique.
Also, we make perfumes right from the fresh flowers right then and there and do not ship flowers from one place to another to extract perfumes. Our experience say that shipping the flower loses the aroma which you only get from fresh flowers.
We use freshly plucked flowers like roses, jasmine, Bela etc. The flowers are then put with water in a special vessel called deeg. The deeg is covered then and put on a slow wood fire. This slow cooking process goes on for days if not weeks. These deegs are special hand made vessels and we still make them exactly the way our forefathers did 100+ years back.
We have a large group of experienced artisans that makes the whole process more beautiful. We use the expertise of each of our workers and the experience which has been passed from generation to generation. Like, the exact temperature at which the flowers should be heated, the way they should be mashed and so on.
The aroma of the slowly cooking flowers makes you realize its uniqueness and takes you back to mother nature. Where will you find a perfume that has zero synthetic compounds!
Not only that, we manufacture essential oils as well, usage of such essential oils for treating our mind & soul, goes back to the fourth century in Ayurveda. These are known to have therapeutic effects. People used to have them in their bathing water to get relief from headaches, body aches and even for having good hair growth. You can use the specially made sandalwood oil to soothe your skin allergies. Even today, the ayurvedic massage uses essential oils.
We understand that there is growing awareness about the ill-effects of using synthetic perfumes we use in our everyday life which is why we consciously craft natural perfumes which could be used in medicines, food items, essential oils, etc. safely.
Our sole purpose is to bring the goodness of nature closer to you. The aroma of freshly picked flowers is sure to brighten up your day. Our uniqueness lies in the generational knowledge of each flower and its specialties.
You will be surprised to know that we have the sandalwood and mud scents as well. Mughals used to be a big fan of our rose itr. With the passage of time, the user base has shifted from rulers to common people who know that there is no substitute for naturally derived perfume.
Over the decades, our user base has grown from the locals to the ones abroad. We have users from the European countries and the United States of America as well, who are a big fan of our perfumes. The people from middle-east have historically been our customers.
Our motto: To customize bliss of aroma for you!